Launching products, educating customers & building lasting brand presence
In beauty, what people see is what they believe. Audiences want to know how a product looks, feels, and performs—on real skin, in real light, and over time. Refluenced helps beauty brands scale that kind of trust-building visibility through nano- and micro-influencers who are already part of the skincare and makeup conversation.
Whether you’re launching a new product, expanding to a new market, or need consistent content to support your campaigns, Refluenced helps you:
Deliver real tutorials and before/after videos from creators your target audience already follows
Build product trust through unscripted, honest reviews
Reach broader audiences via native-feeling GRWM (Get Ready With Me) formats on TikTok and Instagram
Boost top-performing content using Spark Ads and Partnership Ads to maximize visibility and performance
1
Paid Ads (Spark Ads, Meta Ads, Instagram Partnership Ads)
2
Organic Reels and TikToks
3
Brand websites & product detail pages
4
Tutorial and How-to Libraries
Content ideas
DTC Food Products
Recipe reels like “Oats with [Brand] granola – fast & filling”
“Day in my life” vlog featuring your snack or drink
Unboxing and taste-test of a monthly food subscription box
Restaurants & Cafés
“POV: Lunch break at this hidden gem café” — real reactions and dishes
Creator vlog visits showing first-time experience with new menu
Countdown to opening day or a special menu launch
Functional Foods & Supplements
“What I take for gut health — week 3 update”
Taste + texture walkthroughs: “Tastes like a smoothie, works like a probiotic”
Morning or gym routines featuring your supplement
Creator testimonials after consistent use
Campaign example: ABOUT YOU
ABOUT YOU used Refluenced to promote its app’s Size Guide feature via TikTok. By working with 39 nano- and micro-influencers, the brand delivered content that felt like native creator output—not an ad. With just €250 in Spark Ads budget, the campaign generated over 234,000 reach and a CPM of only €0.50.
