What is User Generated Content?

UGC refers to media content created by a brand's community (rather than the company itself). Content creators create videos or images for your products or services and make this content available to you. This material can then be used by your brand, for example, when a paid ad campaign is to be launched.

What is the difference between a UGC campaign and a normal campaign?

In UGC campaigns, authentic content creators apply to create personalized advertising videos that suit your target audience. Unlike Instagram campaigns, they do not post the videos on their personal social media channel, but only provide the content to your brand.

You can then use this content multifunctionally: for paid ads, postings, or on the website.

What advantages does UGC offer?

UGC is currently all the rage on Instagram! This type of content conveys a high degree of authenticity, allowing for an emotional and realistic connection to their community.