Do I need to create a content briefing or can I give the selected influencers free rein?
Do I need to create a content briefing or can I give the selected influencers free rein?
Do I need to create a content briefing or can I give the selected influencers free rein?
In a campaign on TikTok or Instagram, influencers can be given more room for creativity.
It is recommended to keep it short when formulating which aspects are particularly important, and if necessary, to include inspirations in the campaign description without making too many stipulations for the influencers. During the campaign creation, example formulations are also available to assist with the task description. Experience shows that more freedom in implementation often leads to more diverse and authentic campaigns.
A checklist with the most important points for your briefing can be found here.
In UGC campaigns, however, the briefing should be as precise as possible to ensure that all characteristics of the product are presented as desired. Detailed scene requests and exact formulation guidelines can be beneficial here.
In a campaign on TikTok or Instagram, influencers can be given more room for creativity.
It is recommended to keep it short when formulating which aspects are particularly important, and if necessary, to include inspirations in the campaign description without making too many stipulations for the influencers. During the campaign creation, example formulations are also available to assist with the task description. Experience shows that more freedom in implementation often leads to more diverse and authentic campaigns.
A checklist with the most important points for your briefing can be found here.
In UGC campaigns, however, the briefing should be as precise as possible to ensure that all characteristics of the product are presented as desired. Detailed scene requests and exact formulation guidelines can be beneficial here.
